2009, for the SEO to be a year of change the world. Of which at least goes from Matt Cutts, and he was supposed to be known to one of those who know it best. To this end there is an interview conducted by Mike McDonald. The key messages are to be summarized here briefly.
A thought from Matt Cutts, is that the ranking in the future is not indeed be dead, but it will not play the role that it does so far. So smart SEOs not judge solely on the rankings, but these look more to the conversion, and evaluate the further consequence of logs and server. While it was nice to have a good ranking key words, but it does not work, if the so-called leads do not lead to sales then.
According to Cutts SEOs must make the leap and see themselves as marketers. Thus, is search engine optimization to a wide area of responsibility will be to. Among other things, to SEOs have to worry about how to build a customer base, or the ROI increases and optimized, and much more.
Furthermore, the trend to increase further, that users focus more on pictures and videos on the Internet. In this field, Cutts also a great threat of spam danger that can lead to a kind of racket.
Also for the mobile Internet, he sees changes coming towards us. Although SEO is in the near future do not play a central role, but will do a lot in this sector.
In addition, Cutts also entertains the fear that Black Hat SEOs will resort to increasingly audacious means, which are then run into some really already illegal. As a website owner, one should therefore really consider carefully whether you want to work with such people, or would prefer to pursue a secure long-term tactics.
Regarding Sub-domains he says in conclusion, nor that they have no benefit from SEO point of view, but rather only mean more work.