Archive for April, 2009
SEO basic ideas should be considered from the start
Does not matter whether you are just starting site creation resides, or intends to relaunch its own page, however, one should always take into account : namely the search engine friendliness of a page. Often we are limited in their efforts to the layout of a page. This should be visually as attractive as possible in order to grab the attention of the user.
But what brings the most beautiful site if no visitors come to the site? In this context one should also ask, where do the majority of visitors to a page? The answer is : from the search engines. About 80 percent of Internet usage at the hands of Google and Co. Accordingly, it is advantageous if one is listed in the search results of search engines well. Read the rest of this entry »
Twitter as an online marketing tool to use
Twitter has become known as a very good blog search engine. It is a portal where you write what you are doing. There, all the other people are directly addressed, although such messages can then be read by all other users as well.
Twitter is based among others on a so-called follower system, which means that you follow other people and see what they write and where they move on the Internet. In connection with the Online Marketing here is the reverse possible variant and that is that a follow other users.
One of the reasons why Twitter is well suited as an online marketing tool is that someone is always online and the more people you know yourself, the more people one has in his entourage. For online marketing is now considerable, is the company’s profile. Where you can leave a web address that is in active operation at Twitter are often viewed and generated so much traffic. In addition, you can also promote it on your own blog or Twitter ‘s own side. Read the rest of this entry »
Alexa and the truth
If you work hard on your own website, then you want to know also what drives the dear colleague so and how his values are. Same idea also advertisers, if they wish to award a contract to someone. One can not enter, unfortunately, in the company of the competitors and collect the logs. Nevertheless, there are methods and measures to get at values. Alexa is such a possibility. You can download this little tool and then determine the values of the observed side.
Is downloaded the tool from this point here on the net: http://download.alexa.com, it installed itself into the browser. To surf the page and gets under the selection “Traffic Detail” the desired data. The tool also has a profit from the marketing surveillance. It logs the search with and therefore, the manufacturer of this useful tool to sit on expensive data invaluable.
One can see anything on their website alexa.com. Alexa knows the hottest sites, also has a good community. In principle the Alexa Toolbar is a logical Trojan which allows, without much original research work to create value. Read the rest of this entry »
Google Dance
If you have just upgraded just a page in Google, then of course this is not immediately see the new figure in Google. This will take several days. Even more true for back links, which ultimately determine the rankings of the site. This update of the index is called Google the Google Dance.
It is always very exciting when you put in work to optimize its side, as Google-bot now on it starts. Google has several, probably seven major data centers. These consist of verclusterten Linux servers. Google uses Linux, because this is the best method. Furthermore, switch to Linux with a perfect clustering. In verclustern refers to an interconnection of computers, so that a parallel work possible. Basic studies on Verclustern were founded in Stuttgart in the project Prallaxis. Each month will be carried out on these data centers the alignment of all sides. This comparison is the Google Dance. Very important sites or pages that require a specific date will be decoding daily in the index. These updates are rescheduled. In addition to inserting into the index, the ranking is determined. Read the rest of this entry »
The start of the Social Media Optimization (SMO)
There are many social networks on the Internet, Facebook and Twitter are the most important. For this reason, one should first deal with these social networks, when one thinks of an SMO.
Some good beginner tips to help you get started in something SMO. Before devote to the various social networks like, like the first tip: Before you worked in a social network, you should register first and then interact without great. This has the sense that one gets used to the tonality and the unofficial rules of the network, which is an important basis to carry out there a successful optimization.
Facebook
For corporate purposes, it is recommended to create a so-called Fan Page on Facebook. This page should then be used to apply for unobtrusive own company, among other things by constantly updating with current news and promotions. Read the rest of this entry »