Archive for September, 2009
E-Mail Marketing – how to improve the open rate
Sending e-mails is now in many companies, an integral part of online marketing. Apart from the true news value there are some factors that affect the open rates.
In principle, the recipient’s consent are needed, if you want to send this e-mail for advertising purposes. Did you this consent, then the electronic mail is often used by companies to make their (potential) customers with information and to recruit new customers.
Epsilon – a specialist in e-mail marketing – has now conducted an investigation, an attempt was made in identifying what factors are important as marketers need to ensure that the opening rate of such promotional e-mails is high. Figuring out the order, the company has analyzed about 20,000 campaigns to its business customers. Overall, this is more than 1 billion of e-mails. Read the rest of this entry »
PageRank Sculpting with TYPO3
Before the approach of PageRank Sculpting explained in more detail in TYPO3, should first explain what PageRank sculpting means at all, for all those who hear this term for the first time, or not exactly know what to do with it.
PageRank Sculpting is primarily about the fact that the Trust, which is obtained from Google, inherited from the main page only the bases is that one is important. As the opinions in hand on the PageRank Sculpting further apart, if this approach is appropriate or not, one should first consider carefully whether you want to apply them.
What is now considered so in TYPO3, if you want to run PageRank Sculpting?
After sculpting the various pages that seem an unimportant (such as the terms and conditions), with a nofollow attribute, provides the same must also be made with TYPO3. Read the rest of this entry »
Are nofollow backlinks but not worthless?
The well known nofollow attribute is used in situations when you want to tell the search engine that placed the link will not be pursued. Nofollow so you can use this example that the link juice that is obtained for his side, is also retained. In addition, you can thus prevent the search engine gets some sites to see. Subsequently, they are not also included in the index.
Bloggers use the nofollow attribute and more often, so come comment spammers do not even tempted to abandon any useless comments just because of the backlinks.
Anyway, regardless of the meaning and purpose of the search engine so nofollows is informed that the concerned link is not to proceed. However, no one knows with exact certainty whether such links by the search engine will not really be followed up and not somehow crucial for the ranking are. It appears that there are search engines that do not adhere to the really nofollow. Read the rest of this entry »
Yahoo! Cooperation with Google – Microsoft out of the race
In the area of online advertising will cooperate Yahoo! In the future with his arch-rival Google. At the same time gives Yahoo! Announced that the talks with the software giant Microsoft on a partial or full payment therefore permanently discontinued.
Jerry Yang, CEO of Yahoo, this argument by stating that this will make a cooperation with Google pays faster than the adoption of Microsoft. Yang expects the cooperation with Google in annual sales of 800 million dollars, he explained. At the same time, it excludes any future merger with Google. The same he could imagine but even with Microsoft. The focus, however, currently lie on Yahoo’s own transactions and cooperation with the search engine giant Google.
Microsoft has long negotiated with Yahoo! About its (partial or full) takeover. The 47.5 billion U.S. dollars offer from Mircosoft, however, was rejected as too low by Yahoo!. Read the rest of this entry »