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Archive for November, 2009

An efficient method for website marketing is viral marketing. It offers performance and are subliminally own specific objectives. The concept is copied from nature. There is symbiosis, there are parasites. The borders are certainly fluid.

If you have a virus on his computer, then this part is sometimes surprisingly stable. The virus has his own interests and will not bring its economy to crash. Small tools or killer applications such as mail carriers are good for viral As support for the advertising, the footnote in the mail, the domain name or brief instructions are in the text.

Especially for special services you have one more chance that the Service and to spread the virus well. Hotmail is a prime example of such action. Mail sent to any advertising depends on a paid advertising from the makers and service. Read the rest of this entry »

With regard to the SEO optimization OnPage each optimizer is likely to be known that Meta tags – or more accurately expressed in the Meta Description – should be careful in that this is not too long. This is less of the placement of a page in the SERPs, which is a ranking factor, but rather the awakening of the attention of users.

The Meta Description is a page that is also the Description, which is spent in the SERPs on Google. Know, this is so far always been two lines and therefore it was important that the contents of a page reproduced on a demanding two rows.

Looking now again in the United States, one can find that seems to change anything here. Meanwhile, in the SERPs of Google in the U.S. that is issued with Descriptions of up to 4 lines. Read the rest of this entry »

You’ve finally bought your own domain name and need to transfer your site located so far on a free hosting? Or you want to use a new address and a new domain name for your identity and improve visibility on the Internet. Google gives you some tips to make this transition goes well for both your visitors and your ranking.

• Do a test limited to a directory or subdomain of the site and redirect pages to new URLs using a permanent redirect (R301).
• Verify that the new URLs appear well in Google and if OK to transfer the site. Do not do a single redirect to the homepage of the new field, which is convenient to avoid 404 errors but frustrating for users. Redirect each page to its new URL is more work, but is less distracting for visitors. If the old pages no longer exist in the same, the redirect to the new pages to the nearest content.

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There are some tricks with the attention to higher revenue from AdSense ads can run. First, one should place in the vicinity of an AdSense ad are no other links so that the click rate of text links is increased.

If you have installed on his side frames, then you should put ads in the same frame as the text is relevant, because otherwise no context-appropriate advertisements.

As a rule of thumb that one should not click on his own AdSense ads. After all, if Google finds out, it will be banished from the program and it is extremely difficult to be accepted again. Read the rest of this entry »

If you want to optimize a Google AdWords campaign correctly, then you have to define not only the keywords for which the ad will run, correct, but there are also the negative keywords.

First of all, if you have registered a lot of positive words with the “Broad Match”, the negative keywords to include in order to reduce the scattering loss.

In the negative keywords is true in principle, just as with the positive, because there are three options that you can select for these keywords: Exact Match, Phrase Match and Broad Match. Read the rest of this entry »