The search engine marketing, SEM, boomed in the last quarter of 2010 in the United States. According to recent figures put the search engine marketing agency Efficient Frontier, whose clients each year about 1 billion U.S. dollars in online advertising in search engines, has been compared to the same period about 23 percent more spent on search advertising. The reasons for this are also in the increasing competition between advertisers.
SEM spending increase – revenue decline
For the occupation of important keywords are quite willing to pay more advertisers and thus to enforce against their competitors. This alone gives already increased spending on the placement of advertisements in the search engines of Google and Bing. As for the search engines very positive sounds, has for the advertisers but also a drawback: the increased investment on the one hand led to the other side but not to the hoped-for revenue – the return on investment (ROI) fell by 10 percent.
Google gets almost 80 percent of SEM spending
Little surprised Google dominates more of the SEM market. Almost 80 per cent of expenditure for the search engine marketing could brush the premier search engine for themselves. The rest of the competitors went to Bing. Compared to last year, Google was able to maintain its lead, not just to expand by almost 5 percent. The dominance of Google extends not only to the pure SEM, but also to the click-through rates. The paid clicks were up compared to last year of two search engine – with Bing 2 and Google by 22 percentage points.
For the current year, the experts expect a growing SEM market. According to a forecast of Efficient Frontier is to be the growth around 15 percent.