When it comes to your website, should pay more attention to every detail to ensure that every effort (both time and financial) will pay off. Here are 5 golden rules you must know, and especially applied in order to avoid some mistakes that ultimately can be fatal.
1) Do not use landing pages or landing pages
Landing pages are the first ones you usually see when it comes to a website. They usually have a very beautiful image with words like “welcome” or “this is what you need.” In fact, it is very common to find this style pages that do not have a living, quality information is accompanied by a clear call to action. Do not let your visitors have a reason to click on the “back”! Give them the value of your site in advance at the Welcome Page.
2) Do not use excessive publicity
Even the least savvy advertising have been trained to ignore ads style ‘banner’, where now you can be – perhaps – investing a lot of money, but with zero result. Instead, provide more content of value, and let your visitors feel that they want to buy, instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a navigation of very simple and straightforward so that even a child knows how to use. Stay away from complicated Flash based menus or multi-tiered drop-down menus. If your visitors do not know how to navigate, they will leave your site.
4) Have a clear indication of where the user
When visitors are “tired” to navigate, you’ll want to make sure they know in which part of the site are at that time. That way, you will be able to browse the information that is relevant to, or by any other section of the site easily. Do not confuse your visitors because confusion means “abandon-ship”!
5) Avoid using streaming audio on your site
If the visitor will stay long in place, you want to make sure that you are not annoyed by some audio tracks that sound over and over again in your website. If you insist on adding audio, make sure you can stop at will, if you want your visitor.