Archive for the ‘Google’ Category
Google Image Search Traffic to increase use
The Google Image Search was the first time in July 2001 at the start. Since then, the image search more and more followers found and is now used for example to the product search liked by many.
Images of websites owners are treated somewhat neglected, instead of being used for traffic generation.Sacrificing particular online store to have such potential customers. But how can you get the most pictures? Here is a guide:
- First, it is important to use Alt tags on its images. For this to be meaningful, and are mainly used matching keyword.
What are important ranking factors in Google’s local search?
The local search of Google is constantly on the rise. This is especially noticeable fact that more and more people who do not have as much to the Internet on his hat a crack at the topic. So many Google users already use the search engine for local search, such as restaurants, bars etc. nearby.
For this reason, the local search service specifically for service providers will increasingly grow in importance. This trend is reinforced also by the mobile Internet and mobile devices – typically mobile phones – allowing the use of the World Wide Web and on the go.
This is further not surprising when you consider that cell phone can use as a navigation device. If you are in a foreign city, you can run comfortably on Google Maps access, its location is calculated and logically also interested in surrounding shops and the like.
But what are factors that can influence the ranking of local search. Of course, here too the traditional ranking of search engine optimization factors are used. The Seoline GmbH has encountered in this context, an interesting approach by David Mihm. He believes that when local search results citations play a much greater role as links. Read the rest of this entry »
Google, metaweb and semantics
Google has announced the purchase of metaweb. Despite being a short notice and could say that even timid, represents a major shift towards the SEO and to some extent the future of internet.
Metaweb is a company that is dedicated to maintaining an open database of things in the world and their relationship. With the purchase of Metaweb, google has access to Freebase, one of the largest databases of semantic web, and although its API could be used by anyone, with the acquisition by Google, could take on new dimensions Freebase and create an application to be used throughout the world, but these are just guesses.
Moreover this GridWorks, which is the application of semantic information processing, and along with Freebase can make a very powerful application tool or as a semantic web. Read the rest of this entry »
Control the cost of your Adwords campaigns targeting your ads
A program adwords ad unchecked can cost you dearly. To avoid paying for clicks that do not relate, it is essential to target your ads. The key parameters are: the delivery period, geographic targeting, the length of the ad and of course the key word.
Duration Ad
This parameter is taken into account if you want to chat about an event or promotion on a specific period. If your ads are about your business generally, it is not necessary to limit the dissemination of the announcement in time.
Delivery Period
A link with visits to your site, this parameter determines the broadcast time slots. If you find that your objectives are translated from 8:00 to 24:00, you can limit the display of your ad in this slot.
Geo Targeting
If your catchment area is local, there is no need to advertise in all countries. You can target a departmental or regional clientele. Read the rest of this entry »
Using Google Sitemaps
Google Sitemaps is a tool to tell Google your site urls to explore. It has no influence on your rankings, but it gives guidance to Google on all of your files and especially to speed up the indexing of new pages or pages inaccessible.
As its name suggests, Sitemaps will describe the mapping of your site. This is actually a file format (XML sitemap) which lists all the urls of your site and information such as date of last update, the rate of change …
Description of the sitemap file:
< ? xml version = " 1.0" encoding = "UTF -8" ?>
< urlset xmlns = "http://www.google.com/schemas/sitemap/0.84">
< url >
< lastmod > 2005-01-01 < / lastmod>
< changefreq> monthly < / changefreq>
< priority > 0.8 < / priority >
< / url >
< / urlset> Read the rest of this entry »
Remove a URL from the Google index
A product that is no longer available, a page that no longer exists on your site, a page of your site that you do not want to appear on search engines …. many reasons that you might want to delete a url to the index of search engines. Here are various ways to proceed …
url removal tool from Google
Google has developed a removal tool you will find space in your Webmaster Tools > Site Configuration> Access the crawler, remove the tab url. Here you choose if you want to delete a single url, a directory or a cached copy of a search result. This method removes easily in an emergency a URL. Useful if you do not hand to administer your site. The removal is effective in five days and for 90 days. For the removal is final, we must combine this method with one of the following methods.
Meta tag
In the header of your page tells the robot not to index the page.
This method can remove the index page of search engines without removing the site page. Read the rest of this entry »
Google extended the Description in its SERPs
With regard to the SEO onpage optimization it should be known to each optimizer that one should look for in the meta tags or more exactly in the meta description – that this is not too long. This is less of the placement of a page in the SERPs, which is a ranking factor, but rather the awakening of the attention of users.
The Meta Description is a page that is also the Description, which is spent in the SERPs on Google. Know, this is so far always been two lines and therefore it was important that the contents of a page reproduced on a demanding two rows.
Looking now again in the United States, one can find that seems to change anything here. Meanwhile, in the SERPs of Google in the U.S. that is issued with Descriptions of up to 4 lines.
This lengthy excerpts or snippets are – but sometimes only isolated instances. In addition, we have not been able to really find out when a long description is displayed and when not. It has, however, that it is above all queries that contain more keywords that produce results then, the description is longer. Read the rest of this entry »
Google and Amazon – the black holes in their industry?
A new analyst report from one of the largest Wall Street firm called “Stanford C. Bernstein” deals with the future prospects of the two Internet giants Google and Amazon.
you can trust the predictions, the two look forward to a rosy times. Yahoo is becoming less and less relevant and has overcome the golden days earlier, the report said. Furthermore is predicted that sooner or later, eBay is engulfed by Amazon will be.
Coming to the motto “only the strongest by” the two companies will be the only ones to survive in the longer term. This is justified, inter alia, that Google and Amazon have a continuous, annual growth was 30-40 percent, and in it – will change according to the analysts – nothing. It would be to then conclude that only these two Internet companies will remain strong and the market have much on their own. Read the rest of this entry »
Google Analytics on iPhone: three applications in comparison to keep an eye on the statistics of site
Google Analytics is a web application capable of monitoring the performance of a website, allows you to know detailed information about visitors, such as there are states where, when and what pages they visited, and which interface, for example in iPhone mobile section could read between the various devices.
The iPhone – like other smartphones – offer browsing experience almost like a personal computer, and how they have a range of professional applications such as HTML editors and interfaces to access SEO tools like Google Analytics.
If you want access data on the fly, at present, the iPhone ‘s Safari browser does not allow the direct use of Google Analytics by Ajax and Flash. Read the rest of this entry »
Google says on its inbound links
Google released an interesting blog post about one of its officers about the weight and relevance of incoming links, in the process of indexing and ranking on the search engine. Here summarize the some salient points:
- Google focuses its attention on “quality links”, hinting that there are links to different categories is the quality that counts, not quantity. Obviously knew for years, but official confirmation that says a simple thing. Do not waste time picking up low-quality links, work best on those high-profile.
- Google recommends new sites to work a lot on this site and find links in the discussion of the topic (forums, blogs, communities, groups), to offer to this audience that will ensure that resources to disseminate if they are of some use. In comments and forums should not take much to provide the resource, but to be useful not spamming and not promotional.
- The content generates spontaneous links, the extent of the usefulness of the resource. But must be patient and above all very consistent in producing quality content in order to accustom the reader to the resource and create a loyalty that leads him to recommend the page.