Archive for the ‘SMM’ Category
The ROI for Social Media tracken
After more and more companies have recognized the potential of social media and use social media for its own operations, it is only natural that entrepreneurs want to have an efficient way, like the ROI (Return on Investment) can be tracked.
Often, this can prove very difficult task because there are many different elements that must be evaluated in a first step. But there are ways to simplify this difficult process, now be explained briefly. For this purpose, explains the basic elements for a good ROI within social media are essential.
One of the key elements in this context is to define clear objectives, you should always have a good idea of what you want to accomplish with his efforts. This is essential to the social media return to calculate and measure. One wants to increase the presence of its own brand name, one must, as a first step, the status quo. The status quo is then used as the comparison to the measures taken and it can turn later, the ROI calculation. On the basis of the ROIs can then refine and optimize its strategy of making this an efficient and purposeful. Read the rest of this entry »
SMM and SEO – what comes first?
Social Media Marketing – SMM abbreviated – is currently on everyone’s lips. There are no marketing conference is not in the least touched on this subject. And both marketing and public relations managers are on fire for Social Media Marketing. In addition, nearly everyone who has been working on this a bit, says that he has already achieved an expert status.
This is not really surprising, because unlike SEO are the results not as directly measurable and at a glance. In SEO the goal is reached when you are in the rankings in the SERPs. Someone manages to achieve these goals on several ambitious projects reach, he can speak of an expert status – at least in rudimentary form. To measure the success of a social media marketing campaign can it requires a bit more.
Here you can even say that Social Media Marketing is not really new. Back in the 90s, there were forums and so-called message boards, where experiences and exchange information of customers. The only thing new today is that many more people are involved in it, because almost every Internet user operated in some form also in social media applications. Especially after the advent of the blog and trends of social networks, also won the Social Media Marketing, and was even more attention to the hype. Read the rest of this entry »
Twitter URL Shortener : What changes with the URL shortening service owner Twitter
Given the now official launch this summer of URL shortening service “owner” of Twitter, some brief account of the impact that this change will have on favorite social networks to competitors and third-party applications and the Internet in general.
URL shortening services are used to “compress” a link to try to get him in the few characters available on Twitter and basically, for example
http://www.seo.com/artil-seo-blog/blogging-seo-6-control-post
and want to get into a tweet, agree to reduce it to fewer characters, for example:
http://seoita.com/469
In this example showed the use of personal URL Shortener In fact in most cases you use services such as Bit.ly or Ow.ly that let you jump from a very long web address to a much shorter and therefore easier to fit in a tweet.
Until now, the service (more or less) Journal of shortening URLs Twitter Bit.ly. But this summer, Twitter decided to launch its service URL shortening, t.co. Read the rest of this entry »
Social media marketing: business and generate sales through social media
Social media are a great way to bring visitors to our site, distribute our content, and viral marketing to brand building. But they are also a good way to do business or to close contracts and sell products and services? Probably yes, but should be used in the right way : number of suggestions to generate revenue through Facebook, Twitter and the rest.
Create a ‘story’
Marketing in the era of social media is no longer one-way and multi- institutional but should be informal and engaging. There is nothing better than a “story” to break the barrier of distrust of traditional marketing and get to the heart of audience. What is our history or that of someone else, the important thing is to put passion and humanity : the question must ask is not, therefore, “how do I sell this product?” but ” how can I involve my client ?”. This thought is accompanying them during the implementation of all social media marketing campaign, from planning to the drafting of articles and posts.
Do not waste the energy
On the web there are hundreds if not thousands of sites “social” immense like Facebook and Twitter, and specialized sectoral as Blip.fm, Slashdot and tons of other social media. It would be nice to cover as many communities as possible: but since the days are (only) for 24 hours and resources available to us usually not infinite, it becomes essential to focus our attention on what we believe to be most important to us. Read the rest of this entry »
Dell: specialization and individuality as a strategy
Announces Mashable that @DellOutlet been charged and more than 2 million. From this account of Twitter, Dell offers its followers 630 000 settlement offers on equipment and items out of season. This case is paradigmatic and possibly the most economically successful in Social Media Marketing, without the Obama campaign. For this reason believe worthy of note on how Dell is using Twitter.
From point of view of their strategy is based on specialization and individualization. Dell offers:
- 34 different Twitter accounts with accounts ranging from country offers news, from music to travel. It can be consulted in your home directory Twitter.
Twitter as an online marketing tool to use
Twitter has become known as a very good blog search engine. It is a portal where you write what you are doing. There, all the other people are directly addressed, although such messages can then be read by all other users as well.
Twitter is based among others on a so-called follower system, which means that you follow other people and see what they write and where they move on the Internet. In connection with the Online Marketing here is the reverse possible variant and that is that a follow other users.
One of the reasons why Twitter is well suited as an online marketing tool is that someone is always online and the more people you know yourself, the more people one has in his entourage. For online marketing is now considerable, is the company’s profile. Where you can leave a web address that is in active operation at Twitter are often viewed and generated so much traffic. In addition, you can also promote it on your own blog or Twitter ‘s own side. Read the rest of this entry »