Study shows the proportion of traffic captured by each link by its position in the search results page. It shows different behaviors on long tail queries.
The first link in Google results pages (SERP) attracts an average of clicks over a third (36.4%). It is almost three times more than the second link (12.5%) and four times more than the third (9.5%).
Nearly 60% of clicks are drained by the first three results. This leaves little chance for others to capture traffic from Google. Thus the site located in 4th place in the SERP of Google will have less of a chance out of ten, statistically, to attract Internet users (7.9%).
By the optative calculation, the efforts of SEO can bring rapid ROI. For example, it can double the investment to move from second to first position to triple the visits to this keyword. The study is also good to see that it is better to be first on the second page (2.6%) the last of the first page (2.2%).
Except for the pole position, a result on the second page will not reap an average of more than 2% of traffic. In addition, there is very little difference between the results of this second page. Front page average is 8.9% against 1.5% for the second. “You must first invest to position the site as many times as possible on the first page, before you then want to move it forward on that page,” the study concludes.