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Eyetracking studies are an important component in the search engine optimization. From them one can deduce that is, watch how the user the SERPs. Hence, the optimizer can then deduce what actions need to be set so that the greatest possible visibility in the search results can be achieved.

Now there is a new eye tracking study from home Google, which deals with the image search from Google. A key finding of the study is that users evaluate the output images for a concept in a few moments and decide for themselves what the outcome is relevant and which not.

It is interesting that the first result – already know from the normal search here – is considered almost always. Anyone who can put his picture all over the front, has definitely made a mistake. What one would not suspect is maybe that the user sees not only the image but also the destination URL which leads the click on the picture.

Then walk to the view of the user not automatically describes the following images but rather a circle of view, attention is paid to the title in the search results and on the image itself short. Are image result and title for the user consistent, there remains the longer view depend on the relevant image.