Google has decided to take the road of Behavioral Targeting for advertising on AdWords, which allows advertisers to target ads based on search behavior and habits of users, such as pages visited or the searches made.
Last year the company by the big G had already tested a preview of behavioral targeting within the vertical market, but now the advertising technique has been extended to all AdWords. It is unclear if the ads are served automatically to all users or internet users will have to choose, however, Google said on its AdWords blog that consumers can easily reject thanks to a new standard called Ad Choices.
Jon Krafcik, Displays Network Product Manager at Google, has made it known through the official Google blog, which advertisers can choose from more than 1,000 categories of interest to successfully deal with all types of targets. The Mountain View Company has finally declared that beta advertisers have already received benefits from interesting behavioral targeting, using the example of an advertiser that has increased by 40% growth of its brand advertising.