If you want to optimize a Google AdWords campaign correctly, then you have to define not only the keywords for which the ad will run, correct, but there are also the negative keywords.
First of all, if you have registered a lot of positive words with the “Broad Match”, the negative keywords to include in order to reduce the scattering loss.
In the negative keywords is true in principle, just as with the positive, because there are three options that you can select for these keywords: Exact Match, Phrase Match and Broad Match.
If the negative keyword with Exact Match defined – that is exactly the negative terms -, then a display is not only where the search term entered by the user as well in the search.
Forgives you, however, the phrase match option for a negative keyword – a phrase negative keywords – then the whole thing behaves somewhat differently. Here appears the information is not when the defined term Negative is entered in any manner in the specified sequence within the query.
When set to a negative keyword Broad Match – broad match negative terms – the display does not appear if the entire negative keyword in any order within the search query appears to the user. This setting prevents you so most of the circuit of a display.
It is also important to define those words, because then, as already mentioned, the scattering loss can be reduced. Subsequently, it also reduces the bounce rate and conversion rate. The conversion rate in turn affects the quality factor, which is co-determination, how much should be spent for a click. One does not just the banks anything good, but also himself and his wallet, if you use negative keywords within its Google AdWords campaign.