Recently published an article dedicated to the low success of Google Buzz, the platform that Mountain View has made available to users to share pictures, videos and other resources by extending the functionality of Gmail.
But what are the reasons for this failure? First, the fact that Buzz was the heir of another project just as lucky as Wave, a platform that could revolutionize the way of sharing on the Net, but it paid the price for not being understood by users.
Second is the subject of privacy, the fact that users often seem to treat their personal data to careless does not mean that they were ready to disperse to the Internet without any control, the initial settings of Buzz, too permissive by this point of view, they probably constituted an obstacle to participation.
Use the speech, the data show that Buzz has been exploited in particular for sharing posts from Twitter and, to a lesser extent, by circulating information on RSS feeds. Few sources, then, among other things easily available without going through Buzz.
The Network was the need for a new platform for sharing? Obviously not, the intention of Buzz was to become a new social reality, in fact seems to have become a common news aggregator.