Google extended the Description in its SERPs
With regard to the SEO onpage optimization it should be known to each optimizer that one should look for in the meta tags or more exactly in the meta description – that this is not too long. This is less of the placement of a page in the SERPs, which is a ranking factor, but rather the awakening of the attention of users.
The Meta Description is a page that is also the Description, which is spent in the SERPs on Google. Know, this is so far always been two lines and therefore it was important that the contents of a page reproduced on a demanding two rows.
Looking now again in the United States, one can find that seems to change anything here. Meanwhile, in the SERPs of Google in the U.S. that is issued with Descriptions of up to 4 lines.
This lengthy excerpts or snippets are – but sometimes only isolated instances. In addition, we have not been able to really find out when a long description is displayed and when not. It has, however, that it is above all queries that contain more keywords that produce results then, the description is longer.
In any case, such a change would be very exciting. For SEOs would offer the possibility then arises that by good texts in the Description get more traffic, even shows up when you do not necessarily No. 1 on the SERPs. What should be careful but that it does not reveal too much, because the longer fails to describe a page, the greater the risk that the user finds the desired information is already there and follow in the not to go to the page needs.