Google’s ranking factors – first results of the survey in 2011 by Rand Fishkin

Each year, Rand Fishkin of seomoz.org makes a survey of the current ranking factors. The first results for this year, he published at the SMX Munich. According to his results, many SEO’s believe that links are very much more important than the improvements on the website itself, according to Rand Fishkin, links make but only about 40 percent of the overall rankings. Last year, the importance of linking any case fallen. Today it is so that not only the page is rated at, but also the domain which plays an important role. In addition, there are increasing indications that Google no-follow links also evaluated. Also now available are the much longer prefer the shorter documents, so Google will respond to the ever-increasing content farms.

Similarly, the time has passed; to be alone with the help of paid links could catapult up companies. His thesis is that everyone thinks of, purchased links that bring a lot, probably quite the scene stands alone. This resulted from the survey have been already known, are the social networks of today are of very great importance. The main result in this area was clear that Facebook is obviously more important than Twitter. The most important factor in social media is probably sharing with all friends from the network. Second place was taken as a combination of comments, redirects, and also makes recommendations, through the “Like me” button. Fishkin view is the importance of social media for the SEO field even now already alarmingly high. Apparently SEO is really changing.