On Twitter are the ghosts: for some it is a waste of time to participate in Twitter and do it from a temporary hype, for others it is exciting and even a powerful PR and marketing tool.
Undeniable is that the temporary hype, many Internet users participate. In this context Sysomos has recently published a study that deals more closely with the micro blogging service.
A key outcome of the investigation, is that Twitter has already recorded this year was a massive growth. Occurred in 73 percent of the Twitter user scarce until between January and June 2009 of the municipality.
Something is sobering because already the result that 5 percent of the 11.5 million Twitter users surveyed responsible for three quarters of the activities of the micro-blogging service. 21 percent of users have participated at all still is not.
Here at least raises the question of the effectiveness of Twitter. To find an answer, you should look at the benefits of Twitter a little closer.
The micro blogging service fulfills essential aspects of so-called Web 2.0 applications, that is easy publishing of content and that from any place and at any time. On the social networking also creates a direct address or a direct communication with the target audience.
For businesses Twitter offers the opportunity to open a simple dialog with its customers. In addition, current trends are quickly detected, introduced new products and services and are made public and any criticism to positive self-development of the company are used. In that sense Twitter is the online reputation and can help corporate values and ideas are used externally to communicate.
But even apart from the PR and marketing purposes Twitter’s right to exist has already been able to prove. The simple and uncomplicated handling of the service allows a quick flow of news, not least because of the fact that it is accessible via the mobile phone.
Twitter is and was currently take one of the only channels from which current information from the trouble spot in Iran to the public after Facebook, YouTube, and the air by the government were temporarily blocked.
The 140 characters on Twitter should not be underestimated, because not for nothing that involve famous and powerful people and companies in the micro blogging service, like Barack Obama or Sony, while at the same time he is afraid of China and Iran.