The People’s Republic of China, the number of Internet users has surpassed the United States. The potential of the Chinese market is notoriously high. However, one must take a closer look at the Chinese market.
In China, Baidu has a market share of 70 percent. Here is an attempt to break down some of the search engine optimization principles.
In many ways the Baidu and Google are similar. Thus, down to a simple and clearly structured domain structure value. Similarly, even with Baidu duplicate content frowned upon. Intercontinental flights, local content, hidden content (the user) and link exchange for purely SEO -technical reasons, are also taboo.
There are differences to Google such as “press freedom”. Thus, sites that violate Chinese law, a priori excluded. Also from the beginning pages that are not user-friendly character (that is purely for the search engine designed pages) to be deleted from the index or not even recorded.
The robots.txt works like Google and the webmaster of certain parts of the site before allowing the engine to keep under wraps.
Changes due to illegal content or because of user-unfriendliness were removed from the index to be viewed regularly. The site has corrected the deficiency, it will again be included in the index.
To emphasize that it violates no Chinese law, one can get also from the Chinese government, a public confirmation, which is likewise positive for the placement.
The list is obviously not complete, but the search engine optimization is booming in China is still not like U.S.. Nevertheless, to get a first insight into the principles of land in the middle.