There are many details that can make your website a successful business, such as inbound links you have collected with other sites in your same niche.
A good number of targeted visitors based on your niche market, a good appearance and organization of your pages will help your visitors to navigate and quickly find what they seek.
The marketing articles are very important. For example if you can spend 3 or 4 hours a week and write at least 2 or 3 articles on the subject that you try and publish them in article directories, you are creating inbound links to your website and of course the search engines reward your efforts.
All these aspects are very important to your business to take off but there is one detail that is essential. If you meet all these points but do not have good content for your website, nothing will serve you the rest. This is because when the visitor comes to your site; want to find plenty of free stuff that is useful to enlighten on the topic you are proposing.
If people come to your site or blog and find quality free stuff about what they are looking back and if every time new material are again free, quality, end up realizing that you are an expert in your niche market and sooner or later will buy your products.