Google extended the Description in its SERPs
With regard to the SEO onpage optimization it should be known to each optimizer that one should look for in the meta tags or more exactly in the meta description – that this is not too long. This is less of the placement of a page in the SERPs, which is a ranking factor, but rather the awakening of the attention of users.
The Meta Description is a page that is also the Description, which is spent in the SERPs on Google. Know, this is so far always been two lines and therefore it was important that the contents of a page reproduced on a demanding two rows.
Looking now again in the United States, one can find that seems to change anything here. Meanwhile, in the SERPs of Google in the U.S. that is issued with Descriptions of up to 4 lines.
This lengthy excerpts or snippets are – but sometimes only isolated instances. In addition, we have not been able to really find out when a long description is displayed and when not. It has, however, that it is above all queries that contain more keywords that produce results then, the description is longer. Read the rest of this entry »
The proper Title Tag
As part of a Search Engine Optimization are usually always the same given a number of tips, you should note that, without entering in it. The Title Tag is used in the OnPage optimization a special significance.
Important to know is that the title should not exceed a maximum size. But you should not use the entire amount given by the search engines to sign, because the more words in the title are, the less each individual keyword is evaluated. So that means that you should make the title as short as possible. It turns out that it’s best if you equip the title with a short sentence in which a few relevant keywords (which appear then again on the side) is packaged.
This one is a sentence and not only keywords joins together is so important because the Title Tag, finally, as the title of the page in the search results appears and the user should be well presented. A user clicking a link will be more if the track already has a certain significance. Read the rest of this entry »
Linux : Force logout of users
A network based on a Linux system can also be used by many users that the administrator can not control himself during several sessions, so it happens more often than is necessary for users to leave unnecessarily opened its session; in this case may help a small instruction that allows to force the a particular profile logout when it is idle for a certain period of time.
This statement will be added to the file “.bash_profile” or simply “.profile ” relative to a specific user, if a network is only one user who frequently makes the mistake of leaving their session open, otherwise, you can set a timeout error for all users by editing the file / etc / profile or / etc / bashrc for which you should proceed first with the opening of the file ( as root) :
# vim / etc / profile Read the rest of this entry »
Domain recycling as a tool for search engine optimization
From old domains can be achieved very positive effects, if this for a Search Engine Optimization used to know. There are many factors in the field of OnSite and Offsite optimization, which have an effect on the ranking of a page and you can also directly influence. Then, there are factors that are very difficult or impossible to influence.
One example of such a factor would, for example the age of the domain. Often found in the SERPs to the front ranks of pages that already have some age on his back. Since it seems understandable that have decided in the meantime, many search engine optimizers to buy old domains, not only because there is no good and free domain name more, but also for the reason that they use the age of the domain can. With this approach, the optimizer therefore try to circumvent the so-called sandbox effect. Read the rest of this entry »
Tool to calculate the best-linking of a site
SISTRIX currently offers a new and free tool for linking a site to examine the best. With such a tool linked to the expectation that its web site regarding the Off-page optimization can check their own quickly. But such a tool could also be very effective when a site inspection with respect to the best-linking will undergo competitors. Sun would get one also tips and ideas, where you can sometimes ask for links outside itself.
Here you have the impression that especially the current blog posts are preferred, having met just recently in the link, while the older posts are secondary to the background, which had a much longer route the opportunity to provide for external links. Read the rest of this entry »
Tips for Twitter
The micro-blogging service more as an online marketing tool is becoming increasingly important. This is especially the case for search engine optimization, after it became known recently that Google and bing latest Tweets soon be installed in the search results. The real search is therefore conducted an extended arm of search engine optimization, which should be used as such.
If you tried Twitter as part of search engine optimization to use, is also here the most important SEO rule: Keywords are the A and O. However, it must be respected in Twitter that the keywords “not be overused”, which can be particularly fatal.
Each social network has its own language and its own unwritten laws. Even with Twitter it is no different. Increases someone new into the Twitter marketing, he is well advised, when he first read through other posts, and thus gets a feeling for tonality. Only when you understand how to talk to each other on Twitter, can be used to consider myself to publish posts, but – as mentioned above – the key search terms of search engine optimization should be accommodated as possible.
When dealing adequately with Twitter and the micro-blogging service itself is helpful. Twitter offers a variety of tools – for example, keywords or what the most popular posts and tags are – that it is practically a crime even if these tools are not used as such. This is always the date with is what is on Twitter just announced, one should keep an eye especially on the most popular tags. Although it is not always possible to its own activities with the combine, which is just the hottest, but one should try to keep these issues closely, if it is possible. Read the rest of this entry »
SMM and SEO – what comes first?
Social Media Marketing – SMM abbreviated – is currently on everyone’s lips. There are no marketing conference is not in the least touched on this subject. And both marketing and public relations managers are on fire for Social Media Marketing. In addition, nearly everyone who has been working on this a bit, says that he has already achieved an expert status.
This is not really surprising, because unlike SEO are the results not as directly measurable and at a glance. In SEO the goal is reached when you are in the rankings in the SERPs. Someone manages to achieve these goals on several ambitious projects reach, he can speak of an expert status – at least in rudimentary form. To measure the success of a social media marketing campaign can it requires a bit more.
Here you can even say that Social Media Marketing is not really new. Back in the 90s, there were forums and so-called message boards, where experiences and exchange information of customers. The only thing new today is that many more people are involved in it, because almost every Internet user operated in some form also in social media applications. Especially after the advent of the blog and trends of social networks, also won the Social Media Marketing, and was even more attention to the hype. Read the rest of this entry »
SEO for bing
The new search engine from Microsoft is making more and more speeches from him. Especially in the United States can win bing continuously user for themselves. Whether it bing but sooner or later take up with Google can, is still in the stars. Nevertheless, one should, however, premature to think about a possible search engine optimization for bing.
The problem is that almost all of the information obtained regarding search engine optimization, targeted at Google. If want to optimize for a different search engine, it will be difficult.
For this reason give a few tips and further explain what to consider when a search engine optimization is all about bing.
1st Less is more
Looking at the results of bing a little more closely, then it becomes clear that the first positions are usually kept small pages – especially blogs. Often blogs are very front, which have a minimalist layout. Less is more does not so on the content, but rather exaggerated puffed sides. Read the rest of this entry »
How to get on cheap ways to more visitors
Good Traffic is the goal of any Online Marketing Campaign. Often it is so that you unsetting the budget must be something deeper, if you want to get to his visitor destinations. There are also a number of methods can increase the traffic, without taking too much money is spent.
Article Directories, a professional website optimization, as well as blog posts and forum posts can provide good services. A very successful method, even if it is currently somewhat fallen into disrepute, is the set of articles in so-called article directories. Such articles generally include two to three links that refer directly to their own side and the quality of relevant content.
A professional Search Engine Optimization is another method that can significantly increase the traffic. A basic optimization, which already leads to a significant increase in the rankings and thus leads to an increase in traffic, can make one yourself. When it comes to subtleties, it is advisable to consult an expert. That is indeed no longer free, but a professional optimization certainly increase revenue much more than make up the costs. Read the rest of this entry »
Blogging and SEO : 6 things to check before publishing a new post
If want to get the maximum benefit in terms of traffic and positioning when publish a new article on blog has become a useful checklist of key points to keep in mind will help in drafting the post and will enjoy the benefits when see content well indexed on search engines.
Choose the keywords “right” and relevant
Before and during the drafting of a piece is very important to choose the most appropriate keywords : article will be very well indexed, but if positioned to search for keywords that no one will waste much of time. therefore seek the terms that combine the most relevant possible with song and volume of traffic increased, keeping an eye on the competition: find the right balance between all these elements often leads to “success” of a post and as a consequence, Greater popularity of all blogs.
Optimizing Title
And thing pretty well known that the element on site most important optimization SEO is the title of a page once the chosen keywords of reference, therefore, be essential to create a title that is enjoyable to read, invitations to click when seen in search results and highlight just the keywords aiming towards, trying to put as “the left” can the keyword main post. Read the rest of this entry »