Surpassed the 105 million registered users and 55 million tweets published every day, sooner or later had to be, and is already operational. The official platform to cash used Twitter has a name: Tweets Promoted announced in its official blog.
Although still in beta, some companies such as Sony Pictures, Virgin and Red Bull have already signed advertising contracts.
Promoted Tweets is based on keywords and sponsored tweets only show search results within the Twitter search engine and the top of the results.
These tweets were paid by CPM, ie the number of times the ad is displayed to users in search, and not the clicks that you receive. The idea is that developers copper Twitter future depending on the impact they have ads, or what they call Resonance Sponsored Tweets.
The fact that only announcing major brands may suggest that the platform is not designed for any company or individual to advertise as with Google AdWords or Faceook Ads, though perhaps in the future this will change … or not.