Not everywhere in the world, Google is number one in terms of search engine optimization. In large and important countries, there are others who have the say. In Japan, for example, there is Yahoo and in countries such as Russia and the Czech Republic, has not Google the better end.
In this category falls also China. There, Baidu is the market leader among search engines. Accordingly, it is interesting for international companies having business relations with China to have a good ranking in Baidu in the search results.
But Baidu is ticking in many ways different from Google and are thus to be adjusted at a search engine optimization, the method and modified. In principle, one can say that Baidu is state of the development of Google a few years ago. That is, subsequently, that is based upon the basics in terms of SEO should remember, if you want to achieve a good ranking here.
In Title tags, descriptions and keywords should be particularly respected in this context. In addition, the headings in the format of H1 and H2 are brought selectively used. This also applies to the anchor text (this also applies to the internal linking).
Logically, the page should be preferably written in Chinese, the same goes for the Alt Tags, Descriptions, Titles and keywords.
Go to index the site should be used Baidu trends. Backlinks also play an important role in Baidu, the quality but not as crucial. If, however, also cover Google, you should still look for good backlinks. Last you should make sure that the server that hosts the site located in China, since the criterion is applied as a ranking factor.
A good placement in the Chinese market should therefore not pose any problems.