SearchWiki is a new tool from Google. The tool provides users who are registered with Google for some time the possibility that users themselves can influence their search results and also take up the rankings. The whole thing works is that the user move individual items of the SERPs, and can also remove completely.
Similarly, individual results will be provided with comments, these must be evaluated. The name of the tool ‘SearchWiki’ is derived from that of the users, just like a normal wiki also can also make changes. The changes made are effective but only within the registered account and have no impact on other areas. So far, so not to “normal” search results. Sometimes they can function only test a few selected users and Google itself, there are no comments on how this will change in the future, or should have to what extent this new tool on the SERPs in general.
For search engine optimization, the mean for the future that no longer only the optimizer to take positions that can affect one, but possibly also the user itself. Many pessimists see this development as the end of search engine optimization. So far you should go, however. It can be rather like that if it be possible in the future that users make the SERPs themselves, merely the rules will change within the search engine optimization, as the passage of time has often been the case.
If the whole thing going in this direction, then it must still give a “basic ranking” to create the basis of which the user their own SERPs. In addition, the content of a page will be increasingly important as actually even now is already the case when one reads again and again that “Content is King”.
Look at the beginnings of the search engine optimization, where it was sufficient to set the meta tags properly, and compares it to now, one can say that probably no one had previously thought that a search engine optimization could become so complicated. There will always be ways to influence a ranking and while there will also be the search engine optimization.