Actually, a classic search engine optimizer has not very much to do with the web design. By Google real time services such as Google Instant and Google Preview it is always clear that a good web design is very important that the user actually clicks on the page. By the screenshots, you can display and the user will decide within a very short time, whether it is at all worthwhile by clicking a page. If the design is not appealing, it is probably more likely that the user moves to the next offer that seems attractive to him. As you can see here not only a good distribution of keywords is important, a beautiful, attractive layout, a clear headline and graphics that are also meaningful.
The essential statements should be presented at a glance just the users, because this can be very important in the great battle for the website visitors. It should be experience of SEO expert to respect and strive for a good cooperation with the web designer, if the design of the website is not anyway in their own hands. Attention is here at the design above all on structures and colors, also a well visible logo is an advantage. Often, the user decides to optical criteria therefore you should pay more attention to these factors. It is of course, if the web design as well as the search engine optimization come from a same place, but this is not always possible. Therefore, a good cooperation is very important for the success of a website.