A professional search engine optimization can very roughly be divided into two major components, namely
- The optimization OnPage
- The OffPage optimization.
One of the first aspects that you should note in this connection is that websites can connect with a clean architecture, the essential elements of optimization OnPage together. The site architecture is the structure – the skeleton, so to speak – a page.
The website follows a hierarchical architecture and combines all the bases with the home and the bases themselves. To find out how many levels of hierarchy architecture has a website, you need to just click through from the homepage to the lowest side (and always go one level down).
Normally, a page has, however, three main levels:
- Homepage (so to speak, the home page)
- The category level (especially at online stores such as: shoes, pants, etc.)
- Product, service or detail level of information
The individual sites are connected via links with each other. In the optimization OnPage this is referred to as the “internal linking”, which is an important ranking factor. If you imagine a front page schematic, then that same one network, which represent the connection points of each page and the lines of the links. To get the most out of the net with regard to the rankings, it is desirable to work with suitable and relevant link text.
The architecture of the site’s own page on Google to make more understandable, it should be with a sitemap. xml to work. This helps Google it to understand the hierarchy quickly and therefore also to know which side is which and how important this is.
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