The new search engine from Microsoft is making more and more speeches from him. Especially in the United States can win bing continuously user for themselves. Whether it bing but sooner or later take up with Google can, is still in the stars. Nevertheless, one should, however, premature to think about a possible search engine optimization for bing.
The problem is that almost all of the information obtained regarding search engine optimization, targeted at Google. If want to optimize for a different search engine, it will be difficult.
For this reason give a few tips and further explain what to consider when a search engine optimization is all about bing.
1st Less is more
Looking at the results of bing a little more closely, then it becomes clear that the first positions are usually kept small pages – especially blogs. Often blogs are very front, which have a minimalist layout. Less is more does not so on the content, but rather exaggerated puffed sides.
2nd Good length
It appears that there may bing when using long and good content. When talking to Google them, those 300-500 words about the right length, it is likely to be more bing – around 1000.
3rd Domain Age
For Google it is now no longer a problem with a young side to come forward quickly. Previously played the age of the domain a crucial role, which no longer is so. Bing at the whole thing but behaves differently: the top places of bing found almost exclusively domains that are already in a year or longer. For a good ranking so it is recommended to secure a domain with a certain age.
4th New pages
Although obviously older domains are preferred, while also loves bing new content. This means that new pages (not new domains) quickly added to the index and ranked.
5th Public Web Sites
The fact that Google has a great heart for blogs, should be known by now. Bing, however, is weak on public Web sites. In addition, forums, social networks, and (good) records have grown very well. For this reason you should consider to run a forum or a directory, if you want to be listed with bing good.
6th Exact Anchor Text
For Google it is important that the anchor text be varied. Always use the same, you run the risk to be considered a spammer, which badly affects the ranking and can even draw a punishment for himself. Many SEOs say that it is on bing exactly the opposite. In order to be ranked well in Microsoft’s search engine, it is recommended to always use the same exact anchor text that corresponds to the keywords for which you want to be listed well. However, it is with bing important that you do not overdo with the link generation. Hundreds of new backlinks on a day to look quickly to manipulation, which also does not like to see bing.
Even if the experience is still very thin, which relates to a search engine optimization to bing, stands but from one thing: it can be difficult if you want to have both search engines a good ranking because claims are sometimes far apart and difficult to reconcile are.