There are many sites that offer information using their PDF documents. Of course, they definitely want to, that these also have grown well in the Google search results. A video of Matt Cutts gives good tips on how to do so.
Google handled, according Cutts’ testimony, the HTML pages and PDF files are not equal. Rather, it is here the question of whether better fits the search query made a PDF or a web page. Presumably there will be such that a PDF file is used for more detailed answers. In relation to images and text, it is so that everything is equally well here. Also in the PDFs , Google will not be possible to read images. Therefore, also here are more text and fewer pictures of advantage and should not necessarily use it too many numbers. Who wants to use long tables of numbers, and then these tables should assign meaningful titles. Also in PDF files do Google and the text with headings, so they should also pay attention to the structure.
In the document’s title, of course, includes the appropriate file name where they should pay attention to the keywords. Cutts said that all PDF files usually have fewer links than the sites. This can be inferred, according to him, that one should make the PDFs neither the internal nor the external links of worries. Who wants to offer its information in a PDF file for download, should also incorporate one or more links to the website in the PDF. According to Matt Cutts, it is also true that they should offer both quiet and fairly extensive contributions as a PDF file for download as well as on the page itself, which makes sense. Here nobody have to fear of duplicate content.
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