SEO on Bing, a new trend

This is the 1^st June 2009 that Bing has emerged for the first time.

Developed by Microsoft, Bing was originally called Live Search and Windows Live Search, MSN Search to finally bring its final name Bing.

Regularly compared to the giant in the field that no one can ignore (Google), Bing offers search options similar to those of its competitor: web sites, images, videos, shopping, news, maps (Bing Maps) and travel.

In Europe and the United States, it’s been 2 years since Bing share gains in traffic each month.

Recently, it maintains its position at 2nd largest search engines in European countries (Germany, Spain, France and United Kingdom).

Grouped with Yahoo recently, Bing has 30% of searches conducted in the United States on engines in April against 65.4% for Google. While far behind, Bing still holds shares in significant traffic.

What criteria Bing takes to reference a site in its index? Here are some important criteria for Bing:

Criteria “On-Page”

Add a Sitemap
Caring for title tags, description and header
Use the tag “Strong” to highlight the important keywords in the text content
Use tags <h1> (one page), <h2>, <h3>

Content

Many content
More weight to pages with more than 300 words
Using relevant keywords
One topic per page
Unique content
Penalty for sites that contain hidden content

Website Structure

Small in size pages
Maximum image size: 150 KB
Insert instead the important keywords in the text and not just tags Flash, Images.
A simple page structure and hierarchy achievable in 3 clicks or less from the Home
No orphan page (no link)

Links

Preference for links in content
More weight given to sites of authority

Domain Names

Consideration of site age
NDD privileged: those who have a keyword in the title

Bing Webmaster Center, a new tool

In view of the meteoric rise of Bing, Microsoft decided to expand its interface for webmasters and launches Bing Webmaster Center.

A platform similar to that of its direct competitor offers:

to include one or more sites
monitoring tools referencing or indexing pages
measure the performance of keywords
backlinks to drive
in submitting sitemaps
validate robots.txt file

Some operators of commands from Bing

Here are 3 commands that will help you with your referencing Bing:

Number of indexed pages: [site: nomdusite.ext]
Sites sharing the same accommodation that is provided with the IP: [ip: xxx.xxx.xxx.xxx]
List of sites to which you link: [linkfromdomain: nomdusite.ext]

These are some details to quickly understand the meteoric rise of Bing.

SEO on Bing, a new trend

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