The prices for such SEO consultations are different, a search engine optimization can cost up to several thousand euros and a guarantee of success is a not, the customer bears the risk on their own. Very important is that you are looking for someone in this area, which is doing a professional job and ultimately your company is helping to success.
The search engine optimization for beginners just brings a lot of confusion with the terminology, here are the explanation of some basic terms:
Alt-text: This is an attribute for a graphic integration, these are an alternative text that describes the picture or photo. This text will appear, if not for some reason the picture or photograph can be displayed.
Back links: These are links to other web pages that refer to my website, often they are also called inbound links. These are seen as a kind of recommendation by the search engines and are an important point for the search engine ranking. Here, the quality and quantity are important. For good SEO consulting such a construction of a link popularity is important.
Images: From the search engine will only texts that are visible in source code on such a website registered. Images, identified by the IPG-designation of the search engines will not be accepted.
Body: This is an important HTML tag, which identifies the area of a website and although the area with the content of the website.
Cascading Style Sheets: This term is sometimes abbreviated to CSS and programming makes it technically possible for the structure (HTML code) and the design can be separated. The so-called CSS statements can be stored in a file so that the actual source code is made clearer.
File Name: Here it is important to use and useful in search engine optimization for the file name of website names that contain the important keywords.
Dynamic pages: These are created by request from a web server and delivered. They are often identified by the use of the mark “?” Or “=”. Many search engines to the dynamic pages can not be quantified or can only be limited. By Mod Rewrite command of the Apache Web server, you can display dynamic web pages and stats pages.
Frames: These were developed by Netscape and are responsible for the classification of Web pages in frames, which is also called the Frameset. This is not a meaningful option for search engine optimization, in the era of CSS they are also unnecessary.
Head: This is the header of the source code of a website, which appears before the body tag, that is placed in front of the background color, mentioned here are the title of the website and some meta tags (hidden HTML elements on a Web page).
Internal links: You can only give the search engine robot the ability to cover all his bases when he has a good internal linking, and visitors are supposed to get to know the entire content.
Keyword Density: Keyword density is very important and responsible if the site is relevant for a particular keyword. Here one must watch, however, because too much of a good thing, that is too high keyword-density is easily interpreted as spam.
Keyword Prominence: Here is the position of a keyword in a website described.
Keyword Proximity: The questions you need for a combined search. It describes the removal of two key words to each other, the closer they are, the better are the word combinations.
Meta-Tags: This is information of an HTML document in the head. For example, the meta description tag (describes the site) one of the most popular meta tags, but having the SEO experts about the importance and function nor disagree.
On-page Optimization: This is to optimize measures within the website such as text, formatting of headings, keyword density, etc. in the text.
Off-page Optimization: For example, the optimization measures are referred to outside the site, this includes, for example, to build a link popularity (entries in web directories and article directories).
Page Rank: This is a measure that was introduced by Google and which one can evaluate the importance of a domain on the Internet. By the PageRank algorithm can evaluate a lot of linked documents, such as World Wide Web using the structure, thereby, each element a weight. It is a special method to the link popularity of a page set.
SERP is an acronym for Search Engine Results Page, here are the search results pages for search engines.
Title: These are HTML tags that represent the page title on the website, they are on the top line of the browser to recognize.
Dead link: When a dead link clicked nothing happens, there is no document that is displayed by the browser. These links should, if possible, be avoided since they complicate the work of the search engine robots.
Tracking: Here are the recorded number of visitors and the visitor activity on the website. This is very important because you can check the online marketing efforts to their success.
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