The Online Marketing explido web marketing agency recently has a study carried out in which online marketing activities of the automotive industry will be closer look at more closely.
These interesting results have been published, showing that the potential of online marketing activities in this sector are not sufficiently utilized.
Thus, a conclusion that the respective private labels are in the SERPs consistently well positioned. In paid search entries that are often displayed even above the organic and thus represent an ideal position, but is almost entirely omitted. This is hardly surprising especially because the automotive industry due to the current financial crisis stands not just good and you would have expected, given this fact a higher commitment.
Also SEO is only used inadequate. This will benefit then the news magazines and major car markets, which are usually listed before the merchants.
For manufacturers and importers could also be said that they usually only participate in affiliate marketing programs – and only temporary – and usually does not really operate much advertising on the Internet.
Manner could a sophisticated online marketing strategy can not be made really find out what costs the dealers certainly much turnover.
It remains to be seen how long it will be to play here changes. Uncontroversial fact that Internet advertising is extremely efficient and in most cases is less budget-heavy than other advertising.