Many users think that the order of search results in search engines by accident. There are several approaches to optimize the location of the site in search engines. The seo is different to on-and off page optimization.
The first include all the methods and ways to improve a page content and structurally. A good content is not enough, so that a page of search engines is highly valued, that appears in the top search results. To achieve this, we must still invest some work in the off-page optimization.
As their main task is called link building. Again, there are several possibilities. One of them is to write a guest article on other blogs. One should clarify the amount of the so-called cheek links in the text. These are links that lead to that author, or to another page that would link it.
The important thing is the so-called anchor text that is a word that will link to the page you want. This is a keyword identified (search word) by the search engines. If you link the words programmer or PHP programmers in the guest articles as a keyword, for example, it should lead to the thematically appropriate pages in the text. This is detected by the search engines(Google,Yahoo,Bing,Msn) and can influence the ranking position.
But before you select a guest article, you should check the quality of the site. The better the site is, the more you can benefit from the backlinks. Important in the case, the number of so-called “different domains”, ie pages that are linked to the revised page. The larger is, the more benefits for the guest author and the quality of the backlinks. Another very important indicator, you should check is the number of external links, ie links to other websites. In a guest article, it has not as important as for a direct link exchange, because in that case, the links in the text are clearly visible.
To the area of guest blogging includes guest articles, must pay for it. Either writes the blog owner the article with the agreed number of links in the text and then it creates an invoice, or the guest author wrote the text himself and paid for the publication. This form of guest blogging heard directly to the areas of marketing and online advertising.
Another type of Link Building is already indicated direct link exchange. One seeks a thematically similar site and checks their quality. Much more important than the guest blogging is the number of external links. If this is too high, there is a risk that the link set is visible among the hundreds of other non-links for visitors to the website. The search engine will recognize the link anyway and take this task is fulfilled. But if a link is not visible, it will not increase the number of visitors to the site. Also in link exchange, it is important to check whether the links are “follow” (“alive”) or “nofollow (“dead”). If the number of “nofollow” is high, there is the possibility that the link is not set lead after a short time to the desired page.
Sites that also offer for a link exchange are subpages, such as for example “referral or partner sites”. There, the company has a logo and can usually install a brief description. The better the quality of the linking page, the more credible the link and the greater the chance that many people click on it and the traffic increases. Websites that have a very good quality and describe relevant topics may also be incorporated into the blogroll. This has a great influence on the number of visitors since the blog roll is almost always very visible and has not so many entries.
As you can see, the results are not random in the search engines. They are influenced by the mechanisms described above. Who wants to appear high in the rankings should take care of the link building for his website carefully.
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