Social Media Marketing – SMM abbreviated – is currently on everyone’s lips. There are no marketing conference is not in the least touched on this subject. And both marketing and public relations managers are on fire for Social Media Marketing. In addition, nearly everyone who has been working on this a bit, says that he has already achieved an expert status.
This is not really surprising, because unlike SEO are the results not as directly measurable and at a glance. In SEO the goal is reached when you are in the rankings in the SERPs. Someone manages to achieve these goals on several ambitious projects reach, he can speak of an expert status – at least in rudimentary form. To measure the success of a social media marketing campaign can it requires a bit more.
Here you can even say that Social Media Marketing is not really new. Back in the 90s, there were forums and so-called message boards, where experiences and exchange information of customers. The only thing new today is that many more people are involved in it, because almost every Internet user operated in some form also in social media applications. Especially after the advent of the blog and trends of social networks, also won the Social Media Marketing, and was even more attention to the hype.
Raises the question of what should come first and important SEO or SMM? The answer is easy: SEO should come first in any case. The reason is simple: Search engines still bring the most traffic, as these are still for the majority of Internet usage are responsible. Of course you can also get a lot of traffic from social media sites, search engine traffic is clearly wider spread (which did not relate to the fact that the scattering loss is large). Moreover, it is with visitors coming from search engines already mostly to users who have an intent to purchase and have been looking specifically for a product or a service. Social Media Traffic, however, is often more pulling traffic that gets on one side, because he has a link to get sent, which does not necessarily mean that a purchase intention is – quite the contrary.
To make social media marketing efforts, SEO is about the same as if you draw the cart before the horse. SEO can be described in comparison to social media marketing as a grounded and stable, which is why SEO should also establish the foundation. After reaching the desired placement in search results because once is to get in a position to this upright, the flow of visitors will be relatively constant, as are the sales figures (except for seasonal variations such as Christmas or the like, which are everywhere). Within the social media marketing, the whole thing is a bit unstable. You have to buy it that is not in the hands how many people who come to the page, ultimately, something will.
For this reason, social media marketing are always built on the basis of a successful search engine optimization. This also has another advantage: Social Media Marketing campaigns work much better if the pages have been optimized. This means that SMM does better and more movement when a site has been optimized previously SEO. In addition, one would squander great potential if it were behind a SMM campaign no SEO strategy. On Social Media Marketing activities namely often follow a lot of good back links, which are for ranking in search engines so important. But without proper SEO Strategy in the background, the valuable backlinks can produce a minimum of what would be associated with a professional search engine optimization was possible
Relying solely on the SMM traffic can be a dangerous and uncertain game. In this context one should also take heed before marketing providers that offer social media marketing, but have no idea of the search engine optimization.
It is best if you SEO and SMM skillfully brings together the commitment and synergy effects that do arise to make use of it.
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