Tag Archives: adwords

Google AdWords behavioral targeting

Posted on June 27, 2011 by john

Google has decided to take the road of Behavioral Targeting for advertising on AdWords, which allows advertisers to target ads based on search behavior and habits of users, such as pages visited or the searches made. Last year the company … Continue reading →

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Amendment of the AdWords rules

Posted on May 18, 2011 by john

AdWords is a market place that must remain secure, equitable and reliable for both advertisers and users who click on ads. Many rules have been introduced for sake of AdWords transparency, security and user protection. Recently three new obligations on … Continue reading →

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Adwords and Merchant Center: Update rules

Posted on May 9, 2011 by john

These days, Google has announced changes in its two flagship programs: Adwords and Merchant Center. To avoid any unpleasant surprises in the account managers and advertisers, here’s a little summary of ‘updates’ that should know by early May. Clarity is … Continue reading →

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Control the cost of your Adwords campaigns targeting your ads

Posted on July 21, 2010 by admin

A program adwords ad unchecked can cost you dearly. To avoid paying for clicks that do not relate, it is essential to target your ads. The key parameters are: the delivery period, geographic targeting, the length of the ad and … Continue reading →

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