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Posts Tagged ‘google adwords’

A program adwords ad unchecked can cost you dearly. To avoid paying for clicks that do not relate, it is essential to target your ads. The key parameters are: the delivery period, geographic targeting, the length of the ad and of course the key word.

Duration Ad
This parameter is taken into account if you want to chat about an event or promotion on a specific period. If your ads are about your business generally, it is not necessary to limit the dissemination of the announcement in time.

Delivery Period
A link with visits to your site, this parameter determines the broadcast time slots. If you find that your objectives are translated from 8:00 to 24:00, you can limit the display of your ad in this slot.

Geo Targeting
If your catchment area is local, there is no need to advertise in all countries. You can target a departmental or regional clientele. Read the rest of this entry »

Google has decided to extend the review credited both individuals and companies, as members qualified for managing advertising campaigns for Google, whether to advertise in the sponsored search results as in the content network through the Google AdSense program.

This new test called “Basics of Google advertising” replaces the previous examination for members of the Google Advertising Professionals and will be more oriented advertising strategies in campaigns.

In its publication, Google shows a summary of the changes:

• You will not be enough to correctly answer 75% of the survey questions. In the new exam will be necessary to reach 85%.
• The exam will be more oriented towards improving the quality of ads and optimization of the accounts, something that Google considers “priority”.
• In addition, the content will expand the coverage of the targeting options on the Google content network, and the new features offered as extensions of AdWords ad.

Read the rest of this entry »

Google launches a new feature for Google AdWords analytics which they have termed “Search Funnels” (still in beta), which literally translates as funnels search.

Until now, AdWords advertisers only had information on the last notice of payment which the user had clicked before making a transaction on Web site, bypassing and ignoring data that could be of great value.

The main feature of Search Funnels is that you can help learn from customers, searches have been conducted or the types of ads you have seen or clicked before making any transaction on Web page, displaying the recorded data up to 30 days before this. Read the rest of this entry »

If you want to optimize a Google AdWords campaign correctly, then you have to define not only the keywords for which the ad will run, correct, but there are also the negative keywords.

First of all, if you have registered a lot of positive words with the “Broad Match”, the negative keywords to include in order to reduce the scattering loss.

In the negative keywords is true in principle, just as with the positive, because there are three options that you can select for these keywords: Exact Match, Phrase Match and Broad Match. Read the rest of this entry »