One study found that 90% of users click on a search on the organic listings, not on the ads. A customer, for example, is looking for a specific product would, more likely to read more information and assessments, rather than following a single reference record.
The user shows this to generic headings in the search field to let pass is then on the SERPs.
It came to this conclusion by GroupM Search, with a presence in over 40 countries of world’s largest search marketing specialist.
The classic search engine optimization is therefore still on the site operators A and O. Advertisers especially for e-shops often neglecting the optimization of the website in favor of strategic advertising campaigns.
The usage patterns of customers speak clearly against it: First, a category of similar generic term is entered, and then the first of the sites selected, which offers the customer value-added information.
It is therefore necessary to make content available, where you can “pick up” then the potential customer by allowing him to reach with a click of the information on source. This content can be seem in the forefront of the organic search results list that is just to the high art of SEO and is essential for a successful web presence.