Some people think that simply having a website to make money, the truth is that only by having a website does not mean you’re going to get sold. Maybe your site is visually very attractive, and even is very well structured to get prospects, however there is a problem: If anyone can find, then virtually “do not exist” in the eyes of those potential customers.
It is extremely important that your website receives traffic, and that it is segmented, otherwise you will like most who receive visitors but cannot sell or prospect properly. An important factor to achieve good positioning are the keywords, thanks to them you can define exactly the theme of your website and consequently generate targeted visitors and steadily.
For example, for those who have created their campaign in AdWords (the advertising program of Google) the correct use of keywords both for itself and for its place is a key factor in achieving results. This is so important that even may even take off the program by having a low “Quality Score”, that is, your site is poor and does not represent (for this company) that you are advertising.
Similarly, if you’re working to get organic traffic from search engines, your site is essential that the positions for a given amount of keywords, that way you will not only be segmented visits you get, but you can also position yourself much easier and faster than otherwise. You know, exactly define the theme of your website and point all your arrows toward the same goal.