Given the now official launch this summer of URL shortening service “owner” of Twitter, some brief account of the impact that this change will have on favorite social networks to competitors and third-party applications and the Internet in general.
URL shortening services are used to “compress” a link to try to get him in the few characters available on Twitter and basically, for example
http://www.seo.com/artil-seo-blog/blogging-seo-6-control-post
and want to get into a tweet, agree to reduce it to fewer characters, for example:
http://seoita.com/469
In this example showed the use of personal URL Shortener In fact in most cases you use services such as Bit.ly or Ow.ly that let you jump from a very long web address to a much shorter and therefore easier to fit in a tweet.
Until now, the service (more or less) Journal of shortening URLs Twitter Bit.ly. But this summer, Twitter decided to launch its service URL shortening, t.co.
This decision was taken, under a number of considerations :
- It is time to monetize the enormous commercial potential of Twitter, one of the first starting points is take control links (do not forget that most of the tweets are links to web pages), centralizing the statistics and analysis of the use to “sell”- in what manner is not clear – pay services on Twitter
- Sometimes mask the short URL links to malware, spam or virus: control them in a more direct means to give users a better experience and safer
- With a view to greater transparency and usability always says Twitter that, depending on the situation, short url t.co be shown the door in a different way
- Centralize control also means to make life easier for developers who can start preparing to have a single API to manage short URL, and tweet all you can do on Twitter.
The main consequences of this change:
Reliability
Twitter has absolutely spotless record for reliability and service performance: in this sense also entrust the management of short url (and in fact all the links shared on Twitter) from one side can not be only further degrade the level of service, the other danger of not working to links that sought such care and passion.
Privacy
Although today’s privacy *true* It seems they do not care anymore to anyone (especially if they talk about how little there is), this move would give almost total control of our lives to a single subject on Twitter : If now, in fact, others to collect and use data to use links that post ( thus decreasing the concentration of information) using a single URL Shortener would be to give much more control over our lives is on Twitter it out Twitter …
SEO
Again ask only Twitter short URL mean blindly trusting what they will and if a future agreement with Bing, for example, should include the obligation to block access to Google shorter link?
In short, while there may be benefits from this move on the other hand the negative consequences should not be underestimated: the problem is that probably there will be plenty to choose from and then … better prepare!